So far, Alienware is more synonymous with premium PC
products for gaming. Alienware products, including for laptops, are generally
marketed at high prices, above USD 1000 for the cheapest variant. However,
Dell, the parent of Alienware, said it is considering to slightly change the
position of the famous brand products for the upcoming 2018.
Prepare Cheap Gaming Laptops?
Dell is said to want Alienware gaming laptops available for
under $ 1000 class. They will offer gaming laptops with specifications that are
still appropriate to run current games, but with performance under what they offer
today. The so-called laptop will be marketed at a price of about $ 899.
This step seems to be taken Dell to Alienware can be more
competitive in the gaming laptop market. Indeed, some Alienware competitors
have first offered gaming laptops in that price range, with mid-class
specifications still very viable for today's games. If Alienware can offer
laptops for that price class, they can be more competitive with their
competitors.
Replace the Inspiron Gaming Position?
If Dell wants to offer Alienware gaming laptops for a price
below $ 1000, it could be this laptop will replace the position of one of
Dell's own products in the market. Dell currently offers Inspiron Gaming for
gaming laptops under $ 1000. To prevent a fellow war on their own products, Dell
could stop Inspiron Gaming.
Labels: Alienware, Laptop
